New York, NY, United States (4E) – Developers will get a chance to advertise their software creations to a wider audience with the help of social media giant Facebook. Facebook has created a mobile-ad service to help developers advertise their applications on tablets and smartphones. Developers can also monitor how effective their ads actually are. Facebook calls it Mobile Ads for Apps.
Since the company’s share price has dropped 45 percent after its public offering, Facebook is looking for innovative ways to win back investor confidence. It hopes mobile-ads will help boost sales.
“Facebook said in the run-up to its May 17 initial public offering that sales growth wasn’t keeping pace with gains in users who, in growing numbers, are accessing the site via tablets and smartphones. The company, which only rolled out its first mobile ad service in March, said sales grew 32 percent in the second quarter, down from 45 percent in the previous period,” Bloomberg News reported.
Facebook’s advertising service tool can be downloaded from Apple’s App Store or Android’s Google Play.
“We’re announcing a new way for mobile app developers to grow their business with an ad unit that helps them reach and reengage their users,” Facebook said, according to Bloomberg News.
There have been silent clamors for Facebook chief executive officer Mark Zuckerberg to step down and let someone with more experience handle operations for the company. In a call with analysts, Zuckerberg expressed Facebook’s intent on concentrating its energy on the mobile industry.
“Mobile is a huge opportunity for Facebook. Our goal is to connect everyone in the world. And over the next five years, we expect 4 or 5 billion people to have smartphones. That’s more than twice as many people as have computers today,” Zuckerberg added.
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