Cupertino, CA, United States (4E) – A figure of 700 million smartphones shipped last year headed by Samsung and Apple, according to market research firm Strategy Analytics. An estimated 350 million handsets shipped were by the two tech rivals.
In 2011, the total smartphones shipped reached 490.5 million. From 2010 to 2011, the growth rate of smartphones shipped was 64 percent compared to only 43 percent growth from 2011 to 2012.
“Large marketing budgets, extensive distribution channels, and attractive product portfolios have enabled Samsung and Apple to tighten their grip on the smartphone industry,” Strategy Analytics said, according to CNET.
Samsung shipped a total of 213 million smartphones, which accounted for 30 percent of the total market — a new record. The previous record was held by Nokia in 2010, which shipped 100 million smartphones.
Apple had 19 percent of the market with an estimated 135.8 million iPhones shipped. The iPhone was particularly strong in North America, but struggled to make a mark in developing markets, according to the research.
“Nokia’s Windows Phone portfolio has improved significantly in recent months, with new models like the Lumia 920, but we believe the vendor still lacks a true hero model in its range that can be considered an Apple iPhone or Samsung S3 killer,” the researcher added.
Category: Consumer Goods
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