Austin, TX, United States (4E Sports) – The University of Texas has earned the most royalties of any college or university represented by the Collegiate Licensing Company while SEC schools dominated the top 10 in royalty rankings.
For the eighth consecutive year, the Longhorns topped the list, which represented royalties on the $ 4.6 billion annual college merchandise business, reflects money collected by schools on sales of gear from July 1, 2012, to June 30, 2013.
University of Alabama was second while fellow SEC schools Kentucky (5), LSU (6), Florida (7), Georgia (8) and Arkansas (10) also made it to the list.
Notre Dame improved to third from ninth last season after playing in the BCS title game, University of Michigan was fourth and UNC placed ninth.
Schools that saw a rise in the royalty rankings include Notre Dame, which went from ninth last season to third after playing in the BCS title game.
Thanks in part to an 11-2 season in its first year in the SEC and quarterback Johnny Manziel winning the Heisman Trophy, Texas A&M jumped from No. 19 to No. 12 over the past year.
University of Louisville moved from No. 32 last year to No. 25 thanks to the success of its championship men’s basketball licensing program.
Penn State, likely due to the Jerry Sandusky scandal, dropped from 10 to 12 last year and fell seven more spots this year to No. 19.
Nike was the No. 1 apparel licensee among college teams, while EA Sports was the top non-apparel licensee.
CLC is an affiliate of IMG College, which is owned by sports conglomerate IMG. CLC clients include all the major schools except Ohio State, Michigan State, University of Southern California and Oregon.
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