London, United Kingdom (4E) – Microsoft has landed a deal with one of the world’s largest telecommunications carriers Telefonica. This is a big step for Microsoft in in its effort to break the dominance of Google’s Android and Apple’s iPhone. Telefonica will promote the use of Microsoft’s Windows Phone 8 operating system in the United Kingdom, Spain, Germany, and other countries in the world.
“An associate partner such as Microsoft is chosen as a result of its operator-focused business approach. The Microsoft business culture is based on a model of value creation through its partnersassociates, which fits in perfectly with our culture and also with our way of doing business,” Telefonica’s chief operating officer Jose Maria Alvarez Pallete said in a statement.
The Windows Phone 8 OS will be the focal point of the carrier’s marketing efforts. It plans to enhance the competition in the smartphone market. Telefonica believes that Microsoft’s mobile OS offers a “more personal smartphone experience” compared to the “current duopoly of Android and iOS.”
The numbers don’t lie. Android and iOS had almost 80 percent of the worldwide smartphone market in the first quarter of this year. In the fourth quarter of last year, it was researched that Android and iOS held a combined 91 percent of the market.
The deal between Telefonica and Microsoft isn’t exclusive. Telefonica will continue to sell other Android and iOS devices.
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