Redmond, WA, United States (4E) – Software giant Microsoft Corp. has decided to lower the price of Windows RT used on small tablets. Microsoft believes that this is one of the ways to cut into Apple’s dominance in the tablet market. Microsoft has partnered with a line-up of manufacturers for the use of its Windows mobile software but it has been unsuccessful so far.
Apple and Google are the two dominant forces in the tablet market. Apple’s iPad uses its very own iOS while Google has successful partnered with tablet manufacturers to use its Android OS.
“You need more breadth of equipment manufacturers making the devices, you need lower prices, you need a better selection of devices,” analyst Wes Miller said, according to Bloomberg.
Hewlett-Packard and HTC have no plans of using Microsoft’s mobile OS, which is a big blow to the company. Windows-powered tablets only made up less than a percentage point of the tablet market share last quarter.
Microsoft’s tablet problem can’t be blamed on other manufacturers. Samsung launched a Windows-powered tablet but it hasn’t sold well. The Korean-based electronics giant has no plans on releasing another one.
With slumping PC sales, Microsoft has to look for alternatives to stay relevant in the industry.
There are no comments yet. Why not be the first to speak your mind.