Los Angeles, CA, United States (4E) – Designer plus newly furnished Diet Coke creative director Marc Jacobs has gone shirtless inside its latest advertising.
A 56-second teaser for a brief movie titled ‘Photo Booth Break,’ shows a mysterious guy, whom turns out to be Jacobs sans shirt, inside a picture booth that causes a commotion amidst a group of passing girls.
Speaking regarding the brand-new advertising, that pays homage to the infamous Diet Coke Hunk advertisements throughout the 90s, Jacobs mentioned, “I don’t have much shame or anything inside terms of taking off my clothes…someone had the idea which I may redo or create a wink at which kind of famous advertising campaign. I thought, ‘Why not? It sounds like fun. I’ll do it.’”
Talking regarding the revealing campaign, the 49-year-old designer told Women’s Wear Daily, “I nonetheless think it’s hysterical folks need me to take my shirt off. We learn, I’m going to be 50 inside 2 months, thus I guess I ought to be happy. It feels like the decade of me taking my shirt off.”
Meanwhile, speaking regarding being Diet Coke’s brand-new creative director, Jacobs mentioned inside a movie, “I felt rather privileged to be asked to do this to begin with, considering, naturally, I have admired the function of the alternative designers whom have worked inside this project inside the previous plus Diet Coke [and] Coca-Cola are iconic brands plus I like an icon.”
Other well-known designers that have served because creative directors for Diet Coke are Karl Lagerfield plus Jean Paul Gaultier.
For its 30th anniversary, Diet Coke is releasing a assortment of ‘whimsical’ plus ‘feminine’ Diet Coke cans plus bottles crafted by Jacobs later this month.